Well Hello there!
I hope you’ve had a wonderful Christmas and New Year. Now the festivities have come to an end and you've spent all of December's wages on everyone else, it's time to make a wishlist for yourself.
I would like to take this opportunity to introduce you to B22 and our beautiful jewellery, and give you a little background information on the brand.
We are based in the UK, and source our jewellery from all over the world. We have a very particular style, and want to support jewellery makers from all over that fit our aesthetic. We believe jewellery is a very personal thing, everyone enjoys different styles. For us, the style is very minimal and simple, fine and dainty. The CEO has always had a passion for jewellery, but costume jewellery from well known brands has never made the cut because they simply don’t last long enough. Although it’s affordable, it never see’s a year through and then gets thrown away.
At Boutique 22, we strive to provide affordable jewellery that is not only timeless therefore long lasting, but also simply beautiful. Each piece is designed with these aspects in mind, so that they compliment any outfit, any time of the day or night, making them fantastic additions to your collection. Not only that, they are just as beautiful worn alone or look fantastic layered or stacked with all of our other pieces. The CEO’s vision has come alive through creating Boutique 22, for all women.
This brings us on to what our jewellery is made from. This is where we believe we are different from a lot of jewellery brands in the UK market. Every single piece of thoughtfully designed, hand crafted jewellery is made from 925 Sterling Silver. It is then plated with either 14 Karat Gold, or Filled with 18 Karat Gold / Rose Gold.
The 925 Sterling Silver is the base due to it’s strength and long lasting durability.
14 Karat Gold Filled is a layer of solid gold 5 – 10 times thicker than that of Gold Plating. It has a more luxurious feel but is still affordable, and the thicker filled layer enables it to keep the same appearance beautiful of a high Karat gold.
18 Karat Gold Plating is our stunning and super affordable high quality gold. It contains a higher percentage of pure gold than that of a lower number Karat (not to be confused with the above 14 Karat Gold Filled though) Although it is softer than the likes of 9K, when it plates Sterling Silver, it’s a match made in heaven. You have the durability and the look of pure gold (thanks to the higher percentage of pure gold) for a super affordable price. And that’s exactly why our CEO started Boutique 22. We want to bring the luxury and quality to you, but at affordable prices.
Can you tell which of these 2 rings are 18K Gold Plated and 14 K Gold Filled?!
Every single post/hook (the part that goes through your piercing hole) and butterfly (the butterfly like shaped bit that you attach to the post at the back of your ear) is made from the same 925 Sterling Silver. By keeping each and every part of the alloy nickel free, this makes Boutique 22’s jewellery ideal for people who have allergies.
Don’t forget to follow us on Instagram and Facebook to keep up to date with new collections, flash sales (Valentines is next month – get your faves in your basket ready!), competitions, collabs and discounts. Become a VIP by subscribing on our website and you’ll receive early access to our collections, and members only discounts. We’ve got so many exciting plans for 2020, you’ll not want to miss out.
See you soon.
Boutique 22 xo
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